Product Listing Guidelines

Broker Review is a reviews and ratings platform for technology end-users to share their experiences. Product Listings provide a way for technology providers/ vendors (“Vendors”) to collect candid customer feedback and for technology decision makers to learn about your company’s products and services. The Product Listing Guidelines are intended to ensure transparency and consistency for Vendor Product Listings evaluation, approval, and ongoing management.

The Product Listing Guidelines, which set forth the rules governing Product Listing for Vendors, are divided into two main sections:

Registering Your Company on Broker Review: Summarizes for Vendors the major steps to register on Broker Review and request a product listing.
Guidelines for Product Listing on Broker Review: Provides further detail on (i) how Gartner evaluates product listings, (ii) how Vendors may contest market classifications, (iii) what steps to take when renaming Vendors/products, and (iv) additional Vendor programs designed to enhance the Vendor experience.

Only for the purpose of this document, word market(s) refer to both

Markets as defined in Magic Quadrant or Market Guide research documents
Categories as defined on Broker Review category pages

We have also developed detailed FAQs for Vendors, which are intended to provide answers to some of the most common questions regarding our GPI Reviews Program and Product Listings.

1. Registering Your Company on Broker Review

1.1 Request Listing

To request a listing of your company or product in a particular market:

Create an account with us to access your Vendor portal. Include the following:
Your name, job title/role, and email address (in case additional discussion is needed). This personal contact information will be used for the sole purpose of administering your services and in accordance with the Gartner Privacy Policy.
The name of your company and product name, and a website URL that describes the product.
The name of the Broker Review market you would like the product aligned to and how your company’s product provides services/solutions within that market.
Once we receive this information, the team will assess the product and credentials and update the vendor’s profile accordingly.

The Broker Review team regularly performs quality audits of the markets to ensure the integrity of the platform. We reserve the right to remove reviews or migrate them to more appropriate markets as a standard editorial function.

2. Guidelines for Product Listing on Broker Review

2.1 Registering a Request

To have your product added to the Broker Review platform:

Vendors may submit their requests through the Broker Review’ Technology Provider Tool.
Vendors will need to review the list of active Broker Review markets to determine which market best matches their products or services.
The Broker Review team will review Vendor’s request(per the Evaluation Criteria listed below) and, at their sole discretion, will provide a final determination, as to whether a product or service fits in a market.
If Reviewers are unable to locate the Vendor or product solutions listed in a given market, they may select “Other,” and write in the Vendor and/or product. Such write-ins will be subject to our verification before approval and publication.
If the Broker Review team determines that the Vendor’s product or service meets the criteria of a market other than the one selected/submitted by the Vendor on their original request, Broker Review reserves the right to re-categorize the product or service to the appropriate market.

In keeping with our goal to expand Broker Review to cover many more markets, we will continue to roll out new markets in a controlled fashion, prioritizing those markets with a high readership in our expert research. The list of markets currently open for review and those coming up next is available on the Market Roadmap, which is updated every couple of months. Reviewers may submit reviews to any open Broker Review market, and approved reviews will be published on the website.

2.2 Product Evaluation Criteria

A dedicated Broker Review team uses an objective set of criteria to evaluate whether a product(s) or service(s) aligns with the Broker Review market definitions. All market classifications of Vendor products and services are at the sole discretion of Broker Review and all decisions are final. The Broker Review markets are periodically reviewed to ensure alignment is maintained. Please note: products listed on Broker Review constitute a broader list than what appears in Gartner Magic Quadrants and Gartner Market Guides.

In determining whether a product or service fits in a Broker Review market, the GPI team may consider the following criteria, among other things, regarding a Vendor’s products or services:

A product or service must meet all the capabilities of a market/category listed as mandatory.
For all other scenarios, a product or service must meet 50% of any other market/category listed capabilities.
The product must be sold to mid to large-size enterprise clients. GPI does not include small business or consumer IT solutions because it is aligned to meet the needs of enterprise buyers.
Peer Insights maintains a freeze period of three (3) months (or longer in some cases) before review sourcing ends for Voice of the Customer. During this freeze period, the addition of new products and services to a Peer Insights market will be put on hold. Once the freeze period has ended, GPI will then add the product(s) or service(s) to the market, provided that it/they meet(s) the market criteria.

If, through the course of ongoing maintenance and review, a product or service is found to no longer be aligned to a Broker Review market, then the product or service may be added to a broader “Other” classification. Products may, however still be denied inclusion in these broad classifications if they do not meet Broker Review criteria for serving mid to large-size enterprise customers. If a product has already been placed in a Broker Review market, it cannot also be placed in a broad “Other” classification.

Product Listings by Reseller: Because Product Listings are reserved for the Vendors that own the products, GPI does not permit resellers, integrators, and/or other partners to host Product Listings.

All market classifications of Vendor products and services are at the sole discretion of Broker Review. We reserve the right to modify, re-categorize, or remove a Vendor/Product listing if, in our sole discretion, the listing or profile fails to comply with these Guidelines. The final determination of product or service fit to a market is at the sole discretion of Broker Review.

2.3 Contesting Market Classification

Should a Vendor disagree with a market classification, the first point of escalation is the Broker Review team. Vendors must provide supporting details and evidence to support their request for inclusion in the applicable Broker Review market. Any supporting evidence a Vendor provides must be from a publicly available source like their website, or a press release. We will not accept internal documents prepared for this purpose.

2.3.1: Removing a Product/Service from a Market

A product/service listing may be removed from a Peer Insights market only if it meets one of the following conditions.

Upon evaluation, a product is found to meet less than 50% of the defined features of a specific market.
The product is no longer for sale, as verified by Peer Insights based on publicly available information.

In all other cases, the product will continue to be listed on Peer Insights and available for review.

For all email inquiries to our Broker Review team, you should receive a response within 48 hours.

Escalation process steps:

Step 1: Document your complaint. This can be a simple email, but it should list the disputed issue(s) and factual evidence supporting your view.
Step 2: Reach out to the assigned Program Manager, to help you resolve your query

In case, a Program Manager has not been assigned, send your email to the Broker Review team