Broker Review

Overview

Anchor Heritage Bank presents itself as a banking institution with products such as personal banking, corporate banking, e-banking, loans, investment banking, and credit cards. For example, their website lists credit-card offerings including a “32 Month Balance Transfer Credit Card” and a “Student VISA Credit Card”. Anchor Heritage Bank+1 They also give a contact address of Weinbergstrasse 58, 8006 Zürich, Switzerland.

What Raises Red Flags

• The address listed is in Zurich, Switzerland and appears to be unverified in the commercial register. The Swiss financial regulator FINMA has placed Anchor Heritage Bank / anchorheritagebank.com on its warning list, citing that the entity is not entered in the commercial register.

• Having a physical address in Switzerland is not itself a guarantee of legitimacy; the regulator’s warning suggests this entity may not be a recognized or licensed banking institution under Swiss law.

• Their “How to Install Anchor iOS App” instructions (from their contact-page) involve downloading a “profile” file and installing it via iPhone settings. This type of workflow is typical of mobile banking apps, but also can be used in malicious manners (e.g., to install insecure profiles or unverified software). Anchor Heritage Bank

• The credit-cards page shows very aggressive offers (e.g., 0% interest for 32 months on balance transfers) with minimal transparent information about underwriting or imaging of terms. While such offers can exist, they’re also typical of less-regulated offerings. Anchor Heritage Bank

• A lack of verifiable external records: beyond the website, there is no clear indication of a licensed banking entity with this name in major public registers (at least based on the quick checks we performed).

What the Website Claims

Here’s a summary of what the website advertises:

• Personal banking, corporate banking, investment banking and loans as service lines. Anchor Heritage Bank+1

• Credit Card Products: The site lists various credit-cards, including:

  • “32 Month Balance Transfer Credit Card” – 0% interest on balance transfers for 32 months (1.4% fee within first 60 days) + 0% interest on purchases for 3 months. Anchor Heritage Bank

  • “Premier Credit Card” and “Student VISA Credit Card” with associated reward programmes or cashback. Anchor Heritage Bank

• They claim mobile banking capabilities (iOS app install instructions). Anchor Heritage Bank

• A 24/7 live chat for “Contact Us”.

Conclusion

Anchor Heritage Bank at anchorheritagebank.com presents itself as a full-service banking and credit-card institution. However, there are several red flags  especially the absence of clear regulatory registration and the fact it appears on FINMA’s warning list. Before trusting this entity with your funds or entering into a contract, I strongly recommend doing detailed due-diligence.